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  • 1 ., . . BrandAsset Valuator (Young & Rubicam) / H. . , . . // -. 2007. 1. . 14-23.
  • 2. , . . : : . . / . . . .: , 2001. 272 .
  • 3. DO Group Germany / . , . -, . , . - // -. 2010. 4.-. 198-215.
  • 4. , . . / . . // YES! 2001.-4.-. 12-18.
  • 5. Genema.J. Spend Shift: How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live /J. Gerzema, M. DAntonio. San Francisco : Jossey- Bass, 2010. - 289 p.
  • 6. Gerzema, J. The Athena Doctrine: How Women (and the Men Who Think Like Them) Will Rule the Future/J. Gerzema, M. DAntonio. San Francisco: Jossey-Bass, 2013. 304 p.
  • 7. Gerzema, J. The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It /J. Gerzema, E. Lebar. San Francisco: Jossey-Bass, 2008. 272 p.
  • 8. Hollis, N. The Global Brand. How to create and develop lasting brand value in the world market / N. Hollis. N. Y.: Palgrave Macmillan, 2008. 253 p.
 
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